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Zero
Friction
Future

Businesses are always
promising things now.
But none of these actually mean now — they’re merely the beginning of a tedious consumer journey.
Popup
Every new step or delay is a chance for
customers to abandon their journey.
This is friction.
Friction affects businesses in
more ways than you think.
$325
billion
is the annual opportunity cost of friction in APAC
Source: Boston Consulting Group Data Analysis, March 2018
52%
of consumers
have switched brands because of poor customer service
Source: Accenture, Insights to Digital Commerce: An APAC Perspective, 2017
51%
expect companies
to anticipate their needs and make relevant suggestions
Source: Salesforce, State of the Connected Customer, October 2016
For your business to thrive in the future, you need to understand the full impact of friction and how to manage it, right now.
Brought to you by
NOW
Hear from brands that are leading the way toward a Zero Friction Future for their customers.
Zero
Friction
Solutions
by Facebook

Taking your first steps towards a Zero Friction Future can be easy if you know where to start. The following resources from Facebook can help you get started.

Zero Friction Solutions Guide

Learn how to reduce friction at every stage of your consumer journey with Facebook's family of apps and Facebook Marketing Partner (FMP) solutions.

Facebook Blueprint

Master the use of friction-removing solutions from the Facebook family of apps to start creating seamless experiences for your customers.

The future belongs to businesses who build for it, now.
Zero
Friction
Future